A press release here or a thought leadership article there can make a difference in a company’s brand awareness. But true growth comes from a coordinated, strategic plan of public relations utilizing the tactics on this page.

This strategy capitalizes on industry trends coupled with insights into what reporters are interested in and when. Typically this is the cornerstone to a successful PR strategy.

Used to announce your company’s news, emerging trends or an upcoming event, press releases are pitched to targeted reporters and planned for desirable times to maximize coverage.

Before a person takes questions from a reporter, they need to understand the rules of engagement and how to best represent themselves. Interviews are two way streets; the source should get something out of it too.

Also known as bylines, these pieces of content show a leader’s expertise. Not overtly self-promotional, thought leadership articles elevate a person and brand’s status by demonstrating their knowledge and skills in synthesizing key trends and impactful events.

Among the best ways clients connect with a brand is through others’ experiences with it. Starting with a fruitful interview by a former reporter, a compelling testimonial is crafted and delivered ready for its compliance checks.

Leveraging the strength of search engine optimization (SEO) via insightful blog posts not only reaches your target audience but also piques their interest.

The power of social media must be harnessed to your brand’s advantage. Scheduling posts strategically that highlight your key aspects helps firms gain mindshare.

Fewer reporters and news outlets used to spell less coverage for brands. Not anymore.

Real articles written by people with journalism backgrounds that also give you an opportunity to share your news.

Having a webinar, conference or other event and want to generate some additional buzz? Live tweeting engages users who cannot attend the event and sometimes attracts reporters’ attention.