Does a firm need to be a certain size or a person have a certain stature to receive public relations services?

No. If a firm or person has a certain amount of the key ingredients for public relations services, they will be successful regardless of size, stature, or assets under management (AUM).

These vital components are:

• Leader or key executives willing and able to participate in media interviews, particularly on short notice

• Opinions and perspectives on the industry

• Relatively steady stream of news

• Willingness to partake in public relations planning and activities

Must a company spend a hefty sum to receive high-quality public relations services?

While some firms spend five figures a month engaging a public relations agency, that isn’t a prerequisite to achieving meaningful brand recognition via public relations services and counsel.

At AtoZ Communications, clients experience top-notch strategy, placements and content for a fraction of most firms’ retainers.

How is pricing determined at AtoZ Communications?

Once an interested party engages AtoZ Communications, there is a discussion about what objectives the brand wants to achieve and how AtoZ Communications can meet any or all of those goals. Then, a personalized plan of services is devised and reviewed with the client for their approval.

Is there a set period of time a group is contracted to work with AtoZ Communications?

The belief at AtoZ Communications is that the quality of service and content speaks for itself. Therefore, there is no minimum contractual period of engagement. If a party no longer finds value in their services, they can suspend using AtoZ Communications at the end of the month.